MONTEGO BAY, JAMAICA, MARCH 6, 2013: The Palmyra Foundation announced today that CVM TV is set to do a LIVE national broadcast from the charity’s “Live Auction Party” at Blue Beat Ultra Lounge on the Montego Bay “Hip Strip” on Saturday, March 23. CVM will be broadcasting from the venue from 10:00 – 11:00 pm, featuring the last 45 minutes of the international Online Charity Auction of more than 150 items, a Live Auction of select items by professional luxury auctioneer Geoffrey Fullerton and a telethon donation line.

Other party highlights include a televised performance by the fantastic No-Maddz Bongo Band, attendance by celebrity guest, American actor Anthony Anderson, music vibes from DJ Vice and drink specials all night.

“CVM TV is delighted to partner with The Palmyra Foundation to raise money for its ‘Books4Kids Jamaica’ program. Being in the communication industry, we know the importance of reading and writing. It is an important building block in developing the future leaders of Jamaica, and we encourage everyone to support this great cause.”

Andrew McGlone, Chief Executive Officer.

With more than 150 fantastic items on the virtual auction block, the chance to pick up a great deal in the name of charity is yours until 10:45 pm Jamaican time (11:45 pm EST) pm on Saturday March 23th, 2013.

Fabulous items on this year’s “virtual auction block” for charity include; autographed shoes from Usain Bolt, Delta business class airline tickets, luxury vacation stays in from Dubai to Thailand, a Lionel Messi autographed Barcelona shirt, a guitar signed by all the members of the Rolling Stones, VIP tickets to a Jimmy Buffett concert, an Alaskan cruise, jewelry, art and lots more.

Said Frank Perolli of The Palmyra Foundation; “TV viewers and the public at large are invited to bid on any of these great items at www.charityauctionstoday.com/store/palmyrafoundation2013 or call in during the telethon to pledge a donation in support of a great cause!”

The 2013 “Books4Kids Jamaica” program aims to raise money to buy books, pencils and crayons for 10,000 Kindergarten children in September 2013. Please help to raise money by participating in the Online Charity Auction, attending the “Live Bidding Party” or by making cash donations online at www.thepalmyrafoundation.com

This year’s “Live Auction Party” is sponsored by CVM TV, FLOW, J. Wray Nephew, Ocean Style, Island Entertainment Brands, Delta Airlines, JTB, The Usain Bolt Foundation, Palace Amusement, RCI, Jewels & Time, Frame by Frame, Iberostar Hotel, Instant Luxury Life, ADS, Resort Condominiums International (RCI), Silverpoint Hotels & Resorts, Holland America Cruiselines, Ewaterways, The Gleaner Company, Power106 and Music99, RJR, JNN, RE TV, Jamaicans.com and Positive Tourism.

Program sponsors for the “Books4Kids Jamaica” initiative are Jamaica Tours Ltd, Seaboard Marine, Crestone Capital Advisors, Perfecting Faith Ministries International, Crestone Capital Advisors, Landmark Associates and Resort Properties Jamaica.